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Gen Z Is Using TikTok Search Nearly as Much as Google

A new study by WARC and TikTok shows Gen Z is using TikTok Search almost as much as Google Search (86% vs. 90% weekly use).

Millennials are still loyal to Google (94% vs. 64% using TikTok weekly), while Gen Z is much more open to alternative search platforms.

Only 60% of Gen Z and 50% of Millennials use ChatGPT weekly, showing it’s not yet as embedded in search behavior.

I remember the days when we had Ask Jeeves and AltaVista. Users may again rely on multiple sources to find the best results.

Gen Z Is Using TikTok Search Nearly as Much as Google

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PS: I'm pretty active on 𝕏 if you'd like to follow along

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