← Back to archive

SEO Is Shifting as AI Search Changes Discovery

6 February 2025 · 44 views · 0 likes · 0 reposts · 88 blog views

AI Content Distribution SEO

SEO is shifting big time.

For years, we’ve obsessed over keyword rankings. But with AI search, zero-click results (37% of searches end without a click), and Google mixing paid + organic, those old-school SEO tricks aren’t working.

What I found interesting:

  • Search intent matters more than keywords - track page/domain traffic, not just rankings.
  • Google isn’t the only player - YouTube, Reddit, and AI search are huge now.
  • GSC hides ~50% of keyword data. We can't rely on it anymore.
  • As of January 20, 2025, Google now requires JavaScript execution for Search. It means that websites and search engines must render JavaScript content to be indexed properly.
SEO Is Shifting as AI Search Changes Discovery

Originally posted on X

PS: I'm pretty active on 𝕏 if you'd like to follow along

Related posts

Archive

2026

2025

2024

2018