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SEO Traffic Is Shrinking as AI Answers Change Search

More companies tell me the same thing - SEO brings less traffic than it used to.

AI Overviews/AI Mode keep users inside Google. Gemini and Claude are taking share from ChatGPT; citations, referrals, ads are changing visibility every month.

The old game was ranking, but now is getting included in the answer.

It’s a zero-sum game - the winner takes all.

SEO Traffic Is Shrinking as AI Answers Change Search

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PS: I'm pretty active on 𝕏 if you'd like to follow along

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